Shyzer.com

One of the cool things about running a site as big as Hey, It’s Free! is that whenever I need a break from working on it, I can spend some time looking through all the different ways people got to the site through Google. I won’t lie, Google is awesome when it comes to driving traffic to HIF. Without it, I very well might have given up on the site long ago. But, as things played out, the Google Gods apparently liked what they saw and started rewarding us with traffic.

The only thing is people have no idea what they’re doing once they go to Google.

I think I’ve written about this before on Shyzer, I’m not sure. I distinctly remember mentioning once how God-awful Clay is at Googling something. I’m mentioning it again simply because I still find it hilarious. If he’s looking for the phone number of a local pizza joint, I’d fully expect him to go to Google and type “pizza call ring ring hello” and then wonder why he’s getting crappy results. But I’ve come to realize that he’s not alone. There are plenty of other people out there who don’t know how to converse with a search engine.

Take for instance the pizza scenario. If I wanted to ask you the number of the local Papa John’s, I’d say something like “hey, what’s Papa John’s number?” and you’d know instantly what I was talking about. Yet try asking Google that very question and you’ll get anything but the local phone number. For some reason, people in 2008 still don’t grasp the differences between asking a human and asking a computer the same question.

For those of you scoring at home, the correct way to ask Google that question is to type your zip code then the business name, so this would be “12345 Papa John”

In other awesome Google news, Shyzer is #3 for “Somebody please punch the free credit report guy.” I love that.